Picture : Tilda Swinton (centre), George MacKay (right), Joshua Oppenheimer (2nd left), Luisa Neubauer (3rd left), and filmmakers on the Berlinale red carpet 2025 ahead of a special film screening
Think-Film’s impact marketing campaign, in collaboration with MUBI, turned The End from a sideline release into an audience Top-10 :
- Tilda Swinton joining climate influencer Luisa Neubauer on the Berlinale Film Festival red carpet for a major impact press moment brought the film tens of thousands of new audiences.
- #EndTheEnd social message inspired 440+ issue stakeholders to share film and impact content, reaching 2.9M audiences for Germany & UK theatrical releases.
- Talent-led issue press and media challenging Big Oil to pay for climate lies, including a COP29 advocacy call also backed by Jude Law, Mark Rylance, Aisling Bea, Bonnie Wright, and others, brought the film to the attention of key engaged audiences.
- High-level World Economic Forum film panel and meetings, including with Al Gore & Richard Branson, directly urged oil company executives to change deceptive practices.
The lasting impact effect of Think-Film’s campaign lies in better evidence-based climate policy, and an accelerated switch to clean energy investment.
