Picture : Marija Pejčinović Burić (Secretary-General of the Council of Europe) and Amani Ballour
Think-Film partnered with National Geographic to embed impact within the film’s global release and awards campaign – adding holistic value which propelled the film to an eventual Academy Awards nomination.
- Dr. Amani was honoured as the first-ever non-European winner of the Council of Europe’s prestigious Raoul Wallenberg Prize for her personal courage, bravery and commitment in saving hundreds of lives during the Syrian war; a win which also helped secure her asylum and freedom to continue to work and advocate for Syrian women and children.
- Press reports on Dr. Amani’s award win in 65 mainstream media outlets including BBC, CNN and NY Times enhanced global film recognition for audiences and film awards, including Cinema for Peace, and Better World Forum.
- Impact messaging provided a PR & marketing narrative that reached 13.7 million on social media, promoting the film to new, relevant audiences.
- Targeted impact screenings across 8 countries directly bolstered film distribution by building word-of-mouth interest and cementing stakeholder and influencer partnerships, including with actress Naomie Harris.
- The groundbreaking new Al Amal Fund launched to provide structural support for female leaders in conflict zones, with €150.000,00 raised for initial programmatic finance.
