We’re increasingly busy at Think-Film and keen to share with you the range of our film activities with a new bi-monthly series. So without further ado, here’s our first 2020 update…..
Think-Film began the new decade in dramatic style with a new Hollywood film and an Oscar nomination!
We’ve had a rollercoaster journey these past two months bringing environmental thriller Dark Waters to the heart of policy discussions in Brussels, London, Manchester and Edinburgh.
On 4 February in Brussels, 600 European policymakers, lawyers and activists watched the film in the glorious surroundings of UGC Brouckere and heard first-hand from Rob Bilott and a range of experts about their experiences fighting in different spheres to protect the world from PFAS.
In the European Parliament the following afternoon, excitement and energy pulsated through an overcrowded committee room as over 200 participants and press gathered to hear about PFAS from a range of high-level political and industry figures – as well as the heroes of the hour, the Dark Waters trio Mark, Rob and Todd!
Co-hosted by MEPs Frédérique Ries and Jutta Paulson, the event opened with a special introduction from Environment Commissioner Viriginius Sinkevicius. Daniel Calleja, Director-General of DG ENVI, Torbjörn Haak, Swedish Ambassador and Baskut Tuncak, UN Special Rapporteur took a deep-dive into the legal and regulatory approaches to toxic chemicals. Bjorn Hansen, Head of the European Chemicals Agency, noted the potential for a European-wide PFAS ban implemented along the lines of the microplastics strategy.
COOP Denmark took the opportunity to announce that, together with retailer H&M, they had that morning publicly committed to removing PFAS from their supply chains. This was a real coup for the film impact, and we hope it will start many more companies taking up the challenge. Indeed, even by later that afternoon, Kingfisher PLC had joined the pledge.
The much-anticipated event conclusion welcomed actor and activist Mark Ruffalo to the stage, joining Rob Bilott and film Director Todd Haynes. Mark gave a stirring address on the importance of Dark Waters’ message and the need for everyone to act together to end PFAS use. Photos and interviews were packed in, and within 24 hours, global press coverage had achieved 85 million impressions online!
With no time to relax, Mark, Rob, Todd, and Danielle Turkov, Think-Film Executive Director, were whisked away to meet President of the European Parliament, David Sassoli, to discuss how the European Green Deal could incorporate a comprehensive PFAS strategy.
Then, hardly able to believe we’d fitted so much activity into so few hours, it was onto the Eurostar and the UK…